Collaborative working between marketing and HR
Collaborative working between marketing and HR
Event Date
10/10/2017
Event Location
Northumbria University
Newcastle Business School
City Campus East
Newcastle-Upon-Tyne
United Kingdom
NE1 2SU
Event Time
6:00 pm to 8:00 pm
Event Contact
Email CIM with any questions.
Collaborative working between marketing and HR improves the brand, employee engagement and attracts talent - so why are so few UK businesses doing it?
Gill Gilthorpe, Senior Brand and Business Development Strategy Consultant, and Jean-Pierre van Zyl, Partner and Head of Employment at Square One Law, will discuss how alignment between the two departments can lead to cultural change, improved productivity, profitability and service delivery whilst helping to attract and retain talent.
The session will cover the following:
- How to align your employer brand so it supports the main brand
- Understanding the key drivers of your internal and external brand to gain emotional attachment
- Use and mis-use of social media
- Sharing skills to influence business behaviour
CPD category: Integrated marketing communications
Duration: 1.5 hour
Registration and networking is from 18:00, the event starts at 18:30 and finishes at 20:00. If you are non-EU resident please call the Network Support team to make your booking.
